Chinese smartphone maker Oneplus will be merged into BBK subsidiary Oppo. What seems like a surprise isn’t really. They say the Oneplus brand will continue to exist.
Oneplus, which launched its flagship killer with a lot of hype in 2012 and since then, has built a small and powerful community at Oppo will be integrated. This was announced by Oneplus CEO Pete Lau at the company’s forum.
Oneplus President Lau has also been working with Oppo since summer 2020
Oneplus CEO Pete Lau, who originally started at Oppo and built the brand alongside Carl Pei, Advertise on the Oneplus ForumThe company has reached a “future turning point”. Last year, Oneplus began expanding its product range – we remember the Oneplus Nord (test) and other budget models N10 5G and N100 – in order to offer more options.
Around the same time, Lau actually took on new responsibilities at Oppo as Senior Vice President (SVP) and Head of the Product Experience Team. Since then, the companies, both of which – like Realme, by the way – belong to the world’s largest smartphone maker, BBK-Electronics, have merged some teams. The goal was to “better streamline operations and use additional shared resources”.
According to Lau, merging the teams had a positive effect. Now it has been decided to integrate Oneplus more deeply into Oppo. The company will have “more resources available to develop better products”. Moreover, it will also become more efficient, for example when it comes to providing faster and more stable software updates for Oneplus devices.
Lau assures that the Oneplus brand will continue to exist and operate independently. This means that there will still be Oneplus products and separate events.
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What does Oneplus integration into Oppo mean?
The fact that Oppo and Oneplus worked more or less closely together from the start was evident early on in the device’s design. So it comes as no surprise that the Oneplus 6 (test) looks quite similar to the Oppo R15 despite the different features, or that the companies recently got the same “exclusive” camera sensors from Sony for the Oneplus 9 Pro (test) and Oppo Find X3 (test) Could.
Despite their close proximity to each other, the two companies still have obvious USP features, from Oneplus’ ultra-fluid OxgenOS software to Oppo’s fast charging technologies and more. Now the future smartphones of the two manufacturers are likely to have more in common.
This strategic decision doesn’t have to be bad for the customer. For example, the two companies can go a step further in terms of camera performance and also get faster with software updates. It remains to be seen if Oneplus and Oppo use different user interfaces or if OxygenOS will look like ColorOS in the future.