– Sales increased in the fourth quarter of 2020 by 16%

– Gross profit margin rises to more than 50%

Adjusted EBITDA for the second half of 2020 at € 1.6 million

Outlook for 2021: Further sales growth of more than 10% and significantly positive adjusted results reaching a median number of one million expected numbers

Berlin, 22 April 2020 – elumeo SE (ISIN DE000A11Q059), the leading online gemstone jewelry company in Europe, today released its consolidated financial statements for 2020 and reports a significant increase in sales, total profits and profits.

The elumeo group is seeing strong momentum. The online retailer of premium quality gem jewelery has grown continuously over the entire fiscal year 2020. The fourth quarter of 2020 in particular showed strong growth in new customers of 78% and a significant increase in sales of 16% year-on-year. The classic web store proved again to be an overall growth engine, increasing sales 58% year over year. Following the revision of the Roma site, sales increased by 10% to 42.4 million euros in 2020 (previous year: 38.5 million euros). The gross profit increased disproportionately by 20% year-on-year. The gross profit margin is again sustainably set above the 50% mark (prior year: 47.8%).

Adjusted EBITDA increased to 0.9 million euros in fiscal year 2020 (previous year: 2.1 million euros). The consolidated overall result improved by 2.7 million euros from 2.6 million euros the previous year to +0.2 million euros.

The elumeo group restructuring was successfully completed in 2020 despite the challenges presented by the COVID-19 pandemic. In this way, Elumeo created the basis for further growth. To increase results in 2021, elumeo expanded the Juwelo app to include additional features for motion pictures. With the “My Juwelo” function, customers can switch between the items they want by simply “swiping” and ordering directly from the product offering. AI-controlled pre-selection makes the shopping experience more intense, as elumeo customers can choose from offers specially designed for them. The product videos give an instant impression of the high-quality accessories in store. Within the year 2021, elumeo will start providing more services based on this technology.

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The start of the year continued smoothly with the high dynamism of the fourth quarter of 2020. In the first quarter of 2021, the elumeo group was able to continue its strong growth with sales growth of more than 20% and an expected revised result of approximately € 1.0 million. For the full year of 2021, the Group expects sales growth of more than 10% and clearly positive adjusted earnings to reach an average figure of 1 million.

The 2020 annual report is available on the company’s website as of today http://www.elumeo.com Available for download in the Investor Relations / Financial Reports area.

About Elumeo SE:

The elumeo group, headquartered in Berlin, is the European leader in the electronic distribution of high quality gem jewelery, mainly produced in India and Thailand. Through a variety of electronic sales channels (such as TV, Internet, Smart TV, and Smartphone App), the primarily listed company offers its customers colored gem jewelry at low prices. The sale is by direct selling. The elumeo group operates TV stations for home shopping in Germany and Italy as well as web stores in Germany, Great Britain, Italy, France, Netherlands, Spain and Belgium.


elumeo SE
Investor relations
Erkelenzdamm 59/61
10999 Berlin
Phone: +49 30 69 59 79-231
Fax: +49 30 69 59 79-650
Email: [email protected]

Dr. Riaz Nour Allah, Managing Director (CFO).

23/04/2021 Publication of company news / financial news, transmitted by DGAP – a service of EQS Group AG.
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elumeo SE

Erkelenzdamm 59/61, Portal 3b

10999 Berlin



+49 30 69 59 79 – 0


+49 30 69 59 79-20


[email protected]







Stock market:

Regulated Market in Frankfurt (Prime Standard); An informal market organized in Berlin, Düsseldorf, Hamburg, Munich, and Stuttgart

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1187910 23.04.2021

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