Transparent customer: faster to make more sales with MS Viva Sales

Viva Sales is the name of Microsoft’s new sales app. Its purpose is to collect all available information about the customer and make it available to the seller in one place. It is based on Viva, introduced by the group in early 2021; With the app, administrators should be able to collect all data about their employees internally.

Sales are based on Microsoft 365 and Teams. If customer information is stored here, the sales department won’t have to look for it – or even have access to it for the first time. The ad asserts that companies benefit directly from the customer’s overall view: employees should be able to speed up the sales process and close more sales.

But management in sales must also get a better view of its employees. In all places – eg Excel, Outlook or Teams – users should be able to store information and assign clients. These data records, which are constantly collected by Viva Sales, can also be used and shared in other applications.

In the same way, the sales department can see during the conversation, for example, where a potential customer is in the buying process, what they have already dealt with and the steps that are missing to achieve a successful outcome. The latest Viva Sales suggests itself: the so-called AI should automatically provide appropriate suggestions to the employee.

All information about Viva Sales can be found at An advertisement from Microsoft. It is Viva’s first separate app; The latter aims to increase the welfare of all employees in general through monitoring.

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