9:59 AM, August 19, 2021
A lot has changed in football lately. First, the number of substitutes allowed was increased, then video evidence (VAR) also found its way into the Austrian league, UEFA abolished the away goal rule in the European Cup, and most recently the direct relationship determined the place of the league in Austria.
The Puma resource is now waiting for the next extraordinary move. Ten international clubs get one Revolutionary new T-shirtMilan, Manchester City, Valencia, Borussia Monchengladbach, Olympique de Marseille, Rennes, Shakhtar Donetsk, Fenerbahce, Krasnodar and PSV Eindhoven.
The club crest is now on the back, just below the collar. Instead, the club’s name adorns the players’ chest in capital letters. Above it is the Puma logo, including the main sponsor. In most T-shirts, the logo is also distributed in the form of a hologram over the entire area.
The ManCity captain said: “I wanted something different, and we definitely got it. I really like the design, because the club’s crest can change over time, but the name will live on forever.” Fernandinho.
Negative feedback mainly on the network
Quite a few fans responded to Puma’s message with a vomiting emoji. Likes on comments, for example on Instagram, also fall into the three- or four-digit range. Some write “training shirts” or “body mood for training.” Another fan suggests deactivating comments because most of them aren’t nice.
On Twitter, some suspect there is a (less successful) marketing strategy behind it. In 30 years, T-shirts in a football magazine will be included in the rating of the ten most terrible clothes, another user wrote.
On Thursday morning, a video was posted on Puma’s Facebook channel showing new Borussia Mönchengladbach player Leiberl. Interactions there are fewer and there are hardly any comments at the moment.
Puma himself talks about rewriting the rules. “Our goal was to challenge the traditional football shirt design,” he said. Karl Toffee, Senior Head Sports Design Director, opposite Manchester City FC. “We wanted to look at kits from a new perspective and push the boundaries as far as possible. It’s easy to play safe, but we want to change the concept of the regular football shirt.”
New jerseys must be in Cup competitions For the 2021/22 season. It’s also been available in stores since Thursday.