CDC gives overview of emergency communications program

The Centers for Disease Control and Prevention (CDC) released an overview of its Crisis and Emergency Risk Communication (CERC) program on Tuesday.

The program consists of training, shared information and other informational materials for public information officers for emergency and health departments in all states, cities and other municipalities. On the CERC webpage there are sample stories and firsthand accounts for how the CERC program was beneficial for a specific public information officer.
There are six factors that the program encourages in emergency communications: being quick to publish, having all information published be as accurate as possible, being credible, express empathy, encourage action and deliver information in a respectful way.
One testimonial that the CDC has details how following CERC practices was able to help in North Dakota during the rising of the Red River after a quicker than normal temperature increase in 2009. Over the course of the response period to the flood, publicly broadcasted meetings were held and citizens could see and hear officials as they discussed plans of resolving the flood issue. The information officer profiled stated that this allowed trust to form in the community.
The CERC program is offered through the CDC's Office of Public Health Preparedness and Response's Division of Emergency Operations.

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U.S. Centers for Disease Control and Prevention

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