ShowHeroes acquires PlayAd Media Group

The leading European provider of video solutions to digital publishers and advertisers acquires Swedish video platform PlayAd Media Group.

First the Netherlands (Streamads), then Italy (Viralize), Great Britain (Union Media) and now Scandinavia: overall, it’s the fourth Berlin ShowHeroes Group acquisition in less than twelve months. Expressed in numbers, this means: the total number of monthly video views of the ShowHeroes group increases from 2.5 billion to 2.8 billion, and the number of unique users per month in Europe from 192 million to almost 220 million.

“By listing PlayAd in ShowHeroes Group, we are offering our commercial partners and stakeholders even more video and advertising opportunities. We are proud of our ability to serve the Scandinavian markets with our proprietary semantic matching technology and large, high-quality video. Content enriching the library,” commented Ilhan Zengin, Founder and CEO of Group ShowHeroes Group. “On the contrary, we look forward to building PlayAd’s premium streaming and asset management solutions in our existing markets over the next few months.”
All services for premium publishers and advertisers will be integrated into ShowHeroes Global Branding in 2022. PlayAd solutions and the brand itself will continue to exist and be integrated into the ShowHeroes Group’s portfolio of brands and products.
Lars Blumberg, Chairman and CEO of PlayAd Media Group adds: “We share the same vision with ShowHeroes Group: Our business is to successfully combine advertising technology, video content and marketing as well as an engaging, high-quality offering for publishers and advertisers. Our merger and resulting synergies are the step The right ones for us. We couldn’t have wished for a better partner.”

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The ShowHeroes Group was founded in 2020 – as a result of the continued expansion and growth of its premium ShowHeroes digital video brand. It operates in 15 international locations: Berlin, Hamburg, Düsseldorf, Hildesheim, Riga, Moscow, Saint Petersburg, Amsterdam, Vienna, Paris, London, Milan, Florence, Madrid and Tel Aviv. The team of 200 employees is led by the founding heroes Ilhan Zengin, Mario Tiedman and Dennis Kirchner.

About PlayAd Media Group

PlayAd Media Group (PMG) is the largest independent technology-oriented digital media company in Scandinavia and offers advertisers, publishers and content providers an online video platform and corresponding advertising solutions. The Swedish company, headquartered in Stockholm, operates in all Scandinavian countries from Sweden to Norway, Denmark and Finland.

Digital Pioneers were recently named National Champion at the European Business Awards and took home the Gold Medal in the Entrepreneur of the Year category. PlayAd Media Group is the only media company in Sweden to have received the famous DI Gasellen Award and Deloitte’s Fast 50 award for five consecutive years.


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