The leading European provider of video solutions to digital publishers and advertisers acquires Swedish video platform PlayAd Media Group.
First the Netherlands (Streamads), then Italy (Viralize), Great Britain (Union Media) and now Scandinavia: overall, it’s the fourth Berlin ShowHeroes Group acquisition in less than twelve months. Expressed in numbers, this means: the total number of monthly video views of the ShowHeroes group increases from 2.5 billion to 2.8 billion, and the number of unique users per month in Europe from 192 million to almost 220 million.
The ShowHeroes Group was founded in 2020 – as a result of the continued expansion and growth of its premium ShowHeroes digital video brand. It operates in 15 international locations: Berlin, Hamburg, Düsseldorf, Hildesheim, Riga, Moscow, Saint Petersburg, Amsterdam, Vienna, Paris, London, Milan, Florence, Madrid and Tel Aviv. The team of 200 employees is led by the founding heroes Ilhan Zengin, Mario Tiedman and Dennis Kirchner.
About PlayAd Media Group
PlayAd Media Group (PMG) is the largest independent technology-oriented digital media company in Scandinavia and offers advertisers, publishers and content providers an online video platform and corresponding advertising solutions. The Swedish company, headquartered in Stockholm, operates in all Scandinavian countries from Sweden to Norway, Denmark and Finland.
Digital Pioneers were recently named National Champion at the European Business Awards and took home the Gold Medal in the Entrepreneur of the Year category. PlayAd Media Group is the only media company in Sweden to have received the famous DI Gasellen Award and Deloitte’s Fast 50 award for five consecutive years.