Retailer Breuninger Expects Big Sales Growth - Economy

According to company president Holger Blecker, the Stuttgart-based fashion company Breuninger is likely to generate more than one billion euros in sales for the first time this year.

“Including the established business, Breuninger will likely deliver over €2 billion by mid-decade,” Bleecker told Welt am Sonntag. Breuninger has a large store in Freiburg.

By 2025, more than 1.5 billion euros should flow into the coffers through online sales alone. The company wants to reach customers in Poland with an online store this month, according to a statement on Sunday. This is the first time that the goods have been delivered to non-German speaking countries. There have been offers for Austria and Switzerland since 2017 and 2019, respectively.

However, Blecker still considers branch networking at the heart of the business concept. “I am absolutely convinced that people want to continue to meet and share wonderful moments,” he told the newspaper. “The city center plays a central role in this.”

“The city center plays a central role in this.” Holger Bleecker

Breuninger has about a dozen department stores. Another big store is planned for 2023 in Hamburg, according to Die Welt am Sonntag. Because of the coronavirus-related shutdowns in the spring, Bleecker said, the company lost a three-digit million in sales. However, online business has already increased by more than 50 percent last year. A similar development can be expected in 2021.

President Breuninger said that if the interplay between commerce, gastronomy, culture and politics is correct, cities and retailers stand a great opportunity. He called for the liberalization of Fatah on Sunday. This issue must be addressed urgently.

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