It’s estimated that nearly 85% of people worldwide could benefit from improved access to oral health care due to malocclusion, the misalignment of teeth. Despite the importance of maintaining oral healthcare integrity, less than 1% of people who could benefit from clear aligners will pursue the process that could benefit them. This is due in large part to a lack of affordable access to quality oral healthcare, something the team at SmileDirectClub is intent on combating.

SmileDirectClub is a next-gen oral care company that prides itself as the first-ever medtech platform to tackle teeth straightening through end-to-end oral solutions.

To further these efforts, SmileDirectClub’s Chief Marketing Officer John Sheldon unveiled the Lifetime Smile Guarantee™.

Lifetime Smile Guarantee™ Promotes Healthier Smiles

As a direct-to-consumer medtech platform, SmileDirectClub seeks to provide access to affordable oral care solutions. From clear aligners and optimized premium toothbrushes to the Bright On premium teeth whitening kit, affordable solutions are the norm at SmileDirectClub.

To assist customers in getting the most out of their oral solutions, SmileDirectClub unveiled its Lifetime Smile Guarantee™ service for new Smile Club members. This announcement was made in early April 2021 by John Sheldon to point customers toward the affordable products they need to look and feel their best.

Sheldon said of the announcement, “Our Lifetime Smile Guarantee provides a tremendous value to our customer.” This statement coalesces with the company’s lower market rate than competitors like Invisalign, showing a 60% price reduction on Single Pay vs average total fees.

With this first-of-its-kind lifetime guarantee, shoppers at SmileDirectClub will have access to a host of benefits to help keep and maintain the smile that they now know and love. Shoppers who qualify for the Lifetime Guarantee will receive one free set of aligners annually, pending authorization by a prescribing orthodontist or dentist.

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SmileDirectClub was founded in large part to cut out much of the overpriced products and services on the market. Sheldon said that the Lifetime Guarantee coupled with SMILEDIRECTCLUB’s already low prices allow for a “superior customer experience without the 3x markup of our leading competitor.” Sheldon would go on to say, “This innovative offering is unmatched in the industry.”

The announcement of the SmileDirectClub Lifetime Smile Guarantee™ came on World Health Day to celebrate a renewed focus on taking quality care of our bodies.

SmileDirectClub Lands Large Expansion

As one of the fastest-growing oral care companies on the planet, SmileDirectClub has been steadily broadening its access to markets around the world. Although headquartered in Tennessee, SmileDirectClub would go on to announce an expansion into a quickly growing Canadian market, becoming available at over 1,000 Shoppers Drug Mart buildings across Canada.  This comes at a time when SmileDirectClub is also finding a footing inside of American pharmacies such as Walgreens and big box stores like Wal-Mart.

Canadian shoppers looking to engage in healthy, accessible, and affordable oral hygiene will be able to find affordable solutions at their nearby Shoppers Drub Mart. While SmileDirectClub may endeavor to bring more product offerings in the future, CBO Josh Chapman is focused on highlighting a few of their most popular and innovative products.

The Bright On premium teeth whitening system can now be found at Shoppers Drug Mart locations throughout Canada. This patented whitening system is powered by a 20-LED accelerator light coupled with powerful whitening pens. These enamel-safe whitening agents are used by dentists around the world and are easy to implement from the comfort of home, typically through the easy application of a no-mess brush applicator.

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Other additions to the Canadian market expansion include the signature SmileDirectClub Premium Electric Toothbrush. This trademarked product uses sonic vibrations to better clean, scrub, and moderate the oral care solutions required to live healthily. Available in a multitude of colors, the SMILEDIRECTCLUB Premium Electric Toothbrush seeks to change our relationship with brushing teeth.

Josh Chapman said of the expansion into Canada’s drug marts, “We are proud to expand our reach to serve Canadian residents with a new option in its oral care aisle.”

Learn More About SmileDirectClub

SmileDirectClub was established in 2014 as the first and only clear aligner brand to offer end-to-end consumer solutions for fresh, clean, bright, and healthy teeth. Since its inception in 2014, SmileDirectClub has gained ground as one of the fastest growing medtech companies in the industry, providing straighter smiles for over one million customers, and counting.

SmileDirectClub utilizes proprietary technology while offering safe and effective treatments at a third of the price associated with their nearest competitor. Headquartered out of Nashville, TN, SmileDirectClub operates in the U.S., Canada, Australia, New Zealand, UK, and throughout Europe and Asia.

To learn if SmileDirectClub is right for you, contact a SmileDirectClub team member at your convenience!


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