Conrad closes most of its stores

Conrad Electronic is closing most of its branches in Germany. Instead, they want to focus more on the so-called B2B business. With this step, the group is reacting to the fact that private customers are increasingly shopping online.

According to a report by “Bayerischer Rundfunk”, the electronics retailer is now looking at other sites to promote the “business-to-business” segment. They want to become “Europe’s leading B2B buying platform for technical operational needs”. So the company will focus on selling technology to business customers in the future.

A B2B branch of this type has been in operation in Hürth (NRW) for about two years, and other locations are said to be being researched. As a result, the only branch is operated in Wernberg-Köblitz, Bavaria. All other branch locations will be closed during the year.

So far, there is no information on the future of the employees affected by the closure of the branch. Conrad Electronic SE CEO, Ralph Buehler, Advertise on the company’s website“This step is, of course, very difficult,” he said. Employees were informed at an early stage that talks were taking place “to find socially acceptable regulations and fulfill our social responsibility.” She said employees from the branches have the opportunity to apply for vacancies within the Conrad Group.

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