Stefan Bucher becomes the new CEO of Porsche Lifestyle GmbH & Co. KG
Stefan Bucher, Head of Brand Management Investments at Porsche AG, has taken over as CEO of Porsche Lifestyle GmbH & Co. KG on July 1, 2022.
Stefan Bücher has been Head of Brand Management Investments at Porsche AG since 2021. Previously, he was Head of Group Brand and Marketing Strategy at Volkswagen Group for three years. From 1997 to 2012 he was General Manager of Marketing and Communications at Porsche AG, followed by the position of Head of Multi-Channel Retail and Sales Network Management from 2017 to 2018. He held positions at Bentley Motors Ltd. and Skoda Auto as Head of Marketing and Products.
“With great anticipation and enthusiasm for the job, I approach this new challenge as CEO of an exciting lifestyle company. We are bringing the magic and legend of Porsche into the realms of life outside the car, giving our customers expanded access to the entire Porsche world. I am passionate about the brands and want to continue the company’s growth path. Together with the entire team and the development of the Porsche Design and Porsche Lifestyle brands.My mission is to focus on the synergies between the Porsche Lifestyle Group and the Porsche AG Group.In the future we will focus intensely on the topic of design thinking and experience the unique brand design lifestyle associated with the Porsche brand. ‘ says Stefan Buescher.
bye d. Jan Baker
His predecessor Dr. Jan Becker is leaving the company after 14 years at Porsche Lifestyle GmbH & Co. KG, including six years as CEO. From 2008 he was Head of Product and Licensing Management and from 2014 to 2016 Head of Operations. In the future, he will take the position of CEO of a new company in the Porsche Group in the new field of mobility.
“Together with a great team, I am proud of the successes of the past few years. We have successfully developed the Porsche Lifestyle Group internationally and opened new and exciting business areas with innovative products and new target groups. We have always remained true to the design philosophy and the brands’ genetics. The vision of our founder, Ferdinand Alexander Porsche, now lives on all over the world – as does the close alliance between Porsche and the Porsche Lifestyle Group.On its fiftieth anniversary, the company is doing better than ever in its history, including with regard to In economic numbers. Well, I’m looking forward to a new challenge in a new business area for Porsche AG.” Jean Baker.
More information as well as film and photo materials can be found at press.porsche-design.com.
About Porsche Design:
In 1963, Professor Ferdinand Alexander Porsche created one of the most important design elements in contemporary history with the 911. With his vision of taking Porsche principles and legend beyond the confines of automobiles, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language remain In all Porsche Design products to this day. Each Porsche Design product stands for extreme precision and perfection at a high level of technological innovation and the unique symbiosis of intelligent functions and refined design. Designed by Studio FA Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive stores, specialty stores and online at www.porsche-design.com.
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Original content from: Porsche Design, transmitted by aktuell news