The pandemic has changed the way we live, more so the way we do business. In an effort to curb the risk of infection among vulnerable sectors, companies have resorted to improving e-commerce experiences. Online shopping is becoming common, and businesses are finding more ways to make it easier for customers to purchase the products they need.

This year will bring even more innovations to the e-commerce industry. It’s just a matter of knowing how to leverage these innovations in a way that adds value to businesses and their target audience. Here are a few key trends to expect in the months to come:

The need to go contactless

Since 2020, businesses have seen the growing need to provide contactless experiences for their customers. The use of payment apps has seen a massive boom as more people feel safe paying for goods using QR codes and RFID keyfobs.

ID scanning apps like a drivers license scanner will become even more popular among businesses that need to run background checks.  Smartwatches with e-commerce functionalities will also become widespread. This was already on the horizon seven years ago when miniaturization took off. It will only be a matter of time before online shopping becomes almost paperless.

Enter the metaverse

After a major brand overhaul, Facebook Founder Mark Zuckerberg announced an exciting concept that will change the way we use the internet.  Known as the “metaverse,” this concept comprises different virtual worlds linked together to create a digital society where users can play games, socialize, join events, and, more importantly, shop for goods.

Facebook’s parent company Meta is currently working towards building a fully-functional 3D universe where consumers can visit digital stores using their avatars and make transactions there. Using VR and AR technology, this concept provides for an immersive online shopping experience that goes beyond browsing catalogs and checking out your virtual cart.

In addition, metaverses can bring brands and their target audience closer together.  E-commerce companies can host virtual events like promos, seminars, and demonstrations that encourage greater customer involvement.

Embracing Sustainability

According to the Intergovernmental Panel on Climate Change, global temperatures will increase to 1.5 degrees Celsius. Despite the small amount, any slight change in the temperature brings considerable environmental impacts, from rising sea levels to severe drought.

Organizations have sounded the alarm on the climate crisis and e-commerce companies are taking heed. There are several ways to achieve this in 2022 and companies like Jet.com have already made a head start.

Last year, Jet.com Co-Founder Nate Faust introduced Olive, a service that bundles up purchases from other retailers into a single weekly delivery. Sustainable packaging and logistics will be the name of the game this year as consumers become more aware of their role in solving the climate crisis.

By supporting green initiatives, e-commerce companies can inspire action that will benefit the planet. It only takes investment in developing eco-friendly packaging materials and using alternative fuel for transporting goods.

This year will be a great year for e-commerce. If you want your business to thrive amid rapid technological advancement, then it helps to know what trends you can follow.

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