Amazon Music has announced the launch of Maestro, an AI playlist generator designed to revolutionize the way users create playlists. Maestro is now available to select U.S. customers on iOS and Android devices, allowing them to create personalized playlists using spoken or written prompts, including emojis.
Users can write prompts based on activities, sounds, or emotions, with the option to choose from prompt suggestions provided by Amazon. The AI-generated playlists are tailored to match user input, but Amazon warns that the technology may not always be accurate during the beta phase.
Currently, Maestro is only accessible to a subset of free Amazon Music users, Prime customers, and Unlimited Amazon Music subscribers in the U.S. Subscribers will have access to additional features, such as instant playlist listening and saving, while non-subscribers are limited to 30-second song previews.
To access Maestro, users can simply update to the latest version of the Amazon Music mobile app and tap on the Maestro option on the home screen or create a new playlist and select Maestro. Amazon suggests playful and quirky prompts like “😭 and eating 🍝” or “I tracked my friends and they’re all hanging out without me” for users to experiment with.
Although Amazon has not disclosed a specific timeline, the company plans to gradually expand Maestro to more customers over time. For now, users in the U.S. can enjoy the innovative playlist generator and explore new ways to enhance their music listening experience.