Apple Plans to Boost Royalties for Artists with Dolby Atmos Mixes on Apple Music
In a move that could potentially increase royalties for artists, Apple has revealed plans to give “added weighting” to songs that offer a Dolby Atmos mix on its streaming platform, Apple Music. This decision means that artists who choose to release their music in this immersive audio format may receive higher payouts from Apple.
What sets this move apart is that listeners will not necessarily have to actively choose the Dolby Atmos version of a song for artists to benefit. As long as the song is available in this format, artists will reap the financial rewards. Although Apple has not officially announced this change in weighting, it is expected to be implemented in the near future.
The adoption of Dolby Atmos as a mainstream audio format has been steadily increasing. More artists and studios are embracing spatial audio mixes, contributing to a growing library of immersive music. With the availability of tools for mixing songs in Atmos becoming more prevalent across the industry, the quality of these mixes has significantly improved over the years.
Apple has long been a supporter of the Dolby Atmos format and has extended its compatibility across various devices, such as AirPods, iPhone, iPad, Mac, Apple TV, and HomePod. This commitment to enabling a seamless user experience across its ecosystem further solidifies Apple’s position as a leading player in the audio industry.
It’s worth noting that Apple is not the only tech giant recognizing the potential of Dolby Atmos. Competitors like Amazon and Sonos also offer Atmos-optimized speakers, emphasizing the importance and relevance of spatial audio in the market.
The popularity of spatial audio continues to grow, with many consumers seeking immersive experiences through earbuds and headphones. While Apple’s move may enhance the appeal of their Apple Music platform, industry rival Spotify currently does not support spatial audio or lossless streaming. However, rumors suggest that these features could be introduced in a future subscription tier, ensuring Spotify remains competitive in the evolving audio landscape.
This news comes at a time when Spotify, the world’s largest music streaming service, announced mass layoffs and faced criticism for its changes to the royalty structure. As the industry evolves, artists and music streaming platforms navigate a delicate balance between providing an optimal listening experience and ensuring fair compensation for the creators.
As Apple’s plans to boost royalties for artists with Dolby Atmos mixes on Apple Music unfold, it is hoped that this initiative will incentivize more artists to embrace the immersive audio format and continue pushing the boundaries of music production. The future of spatial audio and its impact on the music industry remains an exciting development to watch.