Title: Celebrate National Ice Cream Day with Sweet Deals and Surging Sales
July is known as National Ice Cream Month in the United States, with the third Sunday of the month officially designated as National Ice Cream Day. This celebration of America’s favorite frozen treat was established by President Reagan in 1984. Adding to the excitement, recent data reveals that ice cream sales have been on the rise, even amid challenging times.
Despite the difficulties presented by the pandemic, ice cream sales in the U.S. experienced a surge of 17% in 2020, reaching a staggering $8 billion. Although there was a slight decline in 2021, the industry bounced back with a 5% increase in 2022. However, rising inflation has impacted unit sales, resulting in a 3.2% decrease overall.
One iconic ice cream brand leading the way is Baskin Robbins, renowned for its 31 flavors. Remarkably, the company now offers an astonishing 1,400 flavors to satisfy every ice cream lover’s cravings. Vanilla remains the all-time favorite, closely followed by chocolate and the classic Neapolitan. More recently, birthday cake-flavored ice cream has been gaining popularity, adding a sweet surprise to every scoop.
When it comes to preferred flavors and purchasing habits, a recent study found that vanilla accounted for 30% of all ice cream purchases made from June 2022 to May 2023 through Instacart. An interesting regional twist was uncovered as well, with vanilla being the favorite in 21 states, while chocolate took the lead in 15 states.
To add an extra scoop of delight to this celebratory month, numerous ice cream chains and shops are offering irresistible deals and discounts. Some of the participating establishments include Baskin-Robbins, Carvel, Cold Stone Creamery, Dairy Queen, Dippin’ Dots, DoorDash, Friendly’s, Happy Joe’s, River Street Sweets, Salt & Straw, Tillamook County Creamery, Van Leeuwen, Whole Foods, Yogurtland, and Yonutz.
The deals range from $5 off purchases to discounted delivery fees and even free samples. Friendly’s is enticing customers with 88-cent single scoop cones, while Happy Joe’s is offering 99-cent cones. Van Leeuwen is making waves with its pop-up store, giving away free ice cream and introducing nationwide shipping for their delectable ice cream sandwiches. Whole Foods is also joining the festivities by enticing Amazon Prime members with up to 35% off ice cream purchases.
For those enrolled in Yogurtland’s Real Rewards loyalty program, double points will be awarded for purchases made on National Ice Cream Day, adding an extra incentive to indulge in their delectable offerings. Not to be outdone, Yonutz is going all-out by giving away free Create Yo! Own Smashed Ice Cream treats to the first 50 customers.
All in all, these exciting deals and discounts provide a delightful way to celebrate National Ice Cream Day and indulge in the nation’s favorite frozen treat. With a myriad of flavors to choose from and enticing offers available, ice cream enthusiasts across the country can treat themselves to a scoop of happiness during this special month.
