Corona problems? Not at BMW. Thanks to its sub-brands Mini and Rolls-Royce, the automaker had its best quarter-start in its history in 2021.
MUNICH – BMW * started the 2021 fiscal year with a sales record. 636,606 BMWs, Mini and Rolls-Royce vehicles were delivered – an increase of 33.5 percent over the same period of the previous year. After all, 70,207 of the newly launched cars were plug-in hybrids or all-electric cars. BMW clearly depends on the battery as the only device for storing energy. In addition to the already announced mid-range BMW iX * and i4 SUVs, all-electric versions of the 5, 7, X1 and future Mini Countryman will soon also be available. Every second vehicle must be fully electric by 2030. In Mini *, this goal is already pursued in 2027.
BMW is increasing its sales in the first quarter of 2021 – but this does not apply to Germany
The amazing thing: despite Corona, BMW also sold 8.9 percent more cars in Europe in the first quarter of 2020 compared to the previous year. On the other hand, sales in Germany were down 0.3%. The main reason for the strong growth is demand for BMW in Asia *: in China, deliveries rose 97.3% to 229,784, and in the USA by 20.1% to 77,718. BMW has also had a hit in South Korea, which is barely paralyzed by the epidemic, with cars sold in 2031 – a 42.8 percent increase over last year. “These record sales confirm our ambitious growth targets for this year,” said Sales Director Peter Nota.
BMW Munich: The third series is the most profitable – meaning sales of German production facilities
The BMW * model that was able to grow is the mid-range model: the 3 Series increased by 44 percent compared to the same period the previous year. Export successes are not only good news for German sites. As BMW tracks sales and moves production around the world, it becomes clear where growth will occur in the future.
While the BMW brand delivered more than 36.2 percent of the cars to customers worldwide, the Mini was just 16.7 percent more. BMW explains this with its “low impact in the Chinese market”. In contrast, Rolls-Royce luxury brand became a best-seller. 1,380 British luxury cars were delivered – a 61.8 percent increase over the first quarter of 2020. This quarter was the brand’s best in its 116-year history.
However, in the fall of 2020, BMW’s Corona scenario was still different: as the financial situation was not in good shape, the premium brand bothered some suppliers. * Merkur.de It is a display of IPPEN.MEDIA
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