December 02, 2021 – 12:17 pm hour
The first branch in Munich
It all started on December 4, 1971 in Munich with a hamburger for 95 Feng. There are now more than 1,400 McDonald’s fast food restaurants in Germany. “McDonald’s is a phenomenon because it captures new trends so well,” fashion researcher Ulrich Koehler told RTL/NTV. The rapid availability of food, standardization and digitization would have made McDonald’s a successful company.
More junk food, more obesity
Fast food has become increasingly popular over the past few decades. “In any case, there were fewer overweight people in Germany at the end of the 1960s than there are today,” says Margareta Boning Wiesel, head of the Federal Center for Nutrition (BZfE). From 1999 to 2013, the number of obese — that is, dangerously overweight — men rose by 40 percent, and among women it was 24 percent. According to the German Nutrition Association, the trend towards obesity has not decreased since then. However, on the other hand, there are more and more people who are consciously choosing a healthy diet.
forced to change
Minimal packaging waste, regional food, vegetarian and vegan diet. According to the 2022 Food Report, these are the current trends. For fast food chains like McDonald’s, this means: “McDonald’s has to work hard on the way the food is prepared, what products are made of it, and what the menus look like,” says trends researcher, Kohler. Big challenges for the coming years. (dpa/Zukunftsinstitut/mmü)